Be down to earth. Recognize that the people who interact with your content are real people with real opinions, and that all the content, the images, and the backlinks must not be a ploy to generate desirable marketing outcomes, but rather enrich the reader’s experience.
Since 2015, anonymous social media sites have grown in popularity. Some criticize them for lack of accountability while others extol the freedoms they confer. As we start 2016, let’s learn more about these sites what they might mean for online communication in general.
Hell hath no fury like a customer dissatisfied. Review spaces and businesses dedicated to amassing and analyzing consumer feedback sprout up daily. More and more, reviews are high coinage in the online economy used to purchase reputation and sales. In this sense, reviews are providential: the people who write reviews influence livelihoods and determine real-world outcomes. In this economy, reviewers can either carry you to success or can bury you in ruin. And yet, when we take on the role of Reviewer, we often forget or are simply unaware of this power […]